One of the important features of the efficient operation of all walks of life in modern society is the refined division of labor. There is a saying that the finer the division of labor, the more developed the economy. The same is true of the content industry. Douyin and Kuaishou are now in the limelight, and they can use the potential of traffic to power special database e-commerce. However, this also caused a lot of people to think: Short video = Douyin + Kuaishou? In fact, today's Douyin and Kuaishou actually put everything inside. Just like a short video content "family bucket" landscape; combined with the evolutionary logic of the content industry in human society, the short video arena is destined to move towards refinement in the future. of. Douyin Kuaishou is still powerful, but decentralization special database may be inevitable. 1. Both Kill time and Save time: Follow the sociological evolution of efficiency "Maslow" How to help users save time is the most important topic in the development of the consumer Internet today. The essence of the exhaustion of e-commerce Internet traffic dividends is actually that the efficiency problem of traditional retail models is becoming more and more prominent, so more efficient forms of people-goods connection such as social networking will become increasingly popular; the operating mechanism of traditional news information special database platforms is rigid, and Toutiao’s algorithm recommendation has become popular. The traditional knowledge sharing community Zhihu is becoming more and more socialized, and it is more and more difficult to obtain high-quality information. As far as short videos are concerned, we need to discover its potential efficiency problems in order to infer its "diversion" trend.