In 'Communicating Change: Transforming Internal Telemarketing List blabla into digital aHa' they take you through the steps of a successful internal communication campaign. They look suspiciously like the steps marketers go through for an Telemarketing List external marketing campaign. According to the authors, you should also look at it that way as an organization. Employees are your internal customer and you want to market Telemarketing List something to them. A new IT system, different rules or a fun outing.
However, it is often difficult to measure Telemarketing List whether your internal communication is successful. For example, if you want employees to behave differently, it is difficult to interview everyone. Below are some tips to help you determine what to measure and how to do it. 1. Determine the channels Your internal target group Telemarketing List cannot possibly be one target group. Things on which you can segment the internal target group are, for example, department, time that someone works at the organization or the Telemarketing List involvement of employees in what you want to communicate.
There is therefore a good chance that you Telemarketing List will use multiple channels to reach the different groups of colleagues. To determine which channels are the most suitable, first ask yourself these three questions: Which channels have you used for internal communication so far? Which channels do you have access to, but are Telemarketing List not using yet? Are there channels in between that you were not aware of? Now that you have a good view of the channels that you can use, you can make a Telemarketing List choice. For example, colleagues who work close to the organization are less well-known on the intranet.