Dutch like to buy something as a result of e-mail. Email remains important for e-commerce. Especially if you sell directly to consumers. Popular social media platforms don't come close to the selling power of email. What still tempts: the letterbox. But e-mail is and remains the big sales champion. Also in 2021. National Email Research Channels Chart.
About the research For the eighth edition of the National E-mail Survey , 22 questions about e-mail and other online channels were presented to 2,153 people from the consumer panel of CG Research. The survey also pays special attention to the email channel's 50th anniversary. But the survey also includes 5 e-mail professionals: Bart van der Kooi, Lonieke Schepers, Joep van Ham, Jasmijn Hemersma and Kelly Jaspers.
Their contribution to the anniversary edition resulted in 11 key learnings for the online marketer. The National E-mail Survey 2021 is conducted by Spotler (developer and supplier of e-mail marketing software) in collaboration with CG Research. to developments in the field of privacy, it is becoming increasingly difficult to collect data. Where you could previously easily collect website data with cookies, this is now increasingly difficult.