Jun 20, 2022
In General Discussions
Global advertising spend in the coming years VoD will take a large part of advertising budgets Where is advertising going usa phone list the world and what will be the trends that will set the tone for what it will be spent on and how? The major trends in content consumption will also impact the major trends in advertising investment. The big winner in terms of advertising will be, in the usa phone list years, video on demand supported by advertising, which in English is called AVOD by the acronym of the term. According to Warc forecasts , this type of advertising will advance the investment made in other means of payment and will also achieve significant growth. The forecasts are that in the coming years the amount of money that brands and companies allocate to this type of advertisement will double and that they will reach 47,000 million investment in the coming years. Very fast growth Its growth is being especially fast. Forecasts for the end of 2018 put this industry at revenues of 23,800 million dollars, representing 5.2% of all global spending on advertising. However, the growth of it does not stop usa phone list and it is doing so very fast. This is the format used by some VoD platforms, such as Hulu or HBO Now, but it could be usa phone list present in the near future. Amazon, we must not forget, already seemed to show interest in the usa phone list in the immediate past (as some leaks were pointing out). In general, OTT platforms (over-the-top, from Netflix to YouTube to Spotify) are growing a lot in recent times. The spending generated by both advertisers and consumers in them is expected to reach 129,300 million dollars in the next five years. A cross-device reality Part of this growth and this upward trend can be understood if one takes into account how consumers are changing as users of content and how these changes are impacting access to content. Consumers are increasingly varied in their access to content. Viewers are cross-device and increasingly want to be able to take content from one platform to another and be able to watch things wherever they want. 81% of global consumers recognize that it is already usa phone list for them to be able to watch television content usa phone list they want. This has an upward impact on the cross-device environment and on streaming platforms, increasing interest. But, at the same time, it also opens the hand to not a few problems. As pointed out in the conclusions of the analysis in Warc, those responsible for advertising strategy themselves recognize that not yet having standardized measurement systems is a problem, as is the fact that they do not have enough time to monitor all the creative assets that are generated in this scenery. Growth by industries In fact, the growth in global advertising spending is focusing on these areas. Advertising for VoD grew in 2017 by 28.7% and will do so in 2018 by 22.5% worldwide.