To compete with Google, Bing had to walk a fine line between feeling Industry Email List familiar to users and offering them reasons to switch. It competed for market share with expensive marketing campaigns - Bing It On, for example - early on and continues to run what is now known as the Microsoft Rewards program. He was also sometimes a precursor. Its disavow tool for SEOs came out several months before Google's version. More recently, it rolled out Industry Email List “smart search” results and news to give users more context in search results.
The Bing API has become a valuable tool for search development and SEOs. “While there are certainly many ways Bing has helped advance Industry Email List our industry (Bing Webmaster Tools being one of them), I think open access to their API has had an even more Industry Email List profound effect. on the search ecosystem in general," said Russ Jones, lead researcher for Moz. “Without Bing, there would be no viable privacy-centric API. Of all that Google has provided, it has never (and will never provide) a search engine that fully respects the privacy of its users. But Bing's web search
API has opened the door to entrants like Industry Email List DuckDuckGo, which can create a safe and private experience for users on top of a world-class search engine, without using invasive techniques to fund the search engine. 'company. It's hard to express how important Bing has been in this regard. » Microsoft's ownership of GitHub and the recent Industry Email List open source of algorithms are bridges to the research and developer communities. These moves may have strong business cases, but the company doesn't seem to care that "a rising tide lifts all boats."