When it comes to meaningful brand experiences, consumer demand has never been greater. In a recent study of more than 395,000 people and Special leads 2,000 brands across the globe, Havas Media provided valuable insights into the ever-shifting cultural landscape and its wide-ranging impact on consumer behavior. Consumer priorities have shifted. channable-campaign-june-2022 A global pandemic, widening political divides and a growing distrust Special leads of media and advertising platforms have led to an uptick in cynicism and often justified skepticism. Simply put – people don’t trust what they’re being sold.
The Havas report outlines how heavily this has impacted Special leads brand loyalty, with less than half of brands considered trustworthy, and the stark reality that if 75% of brands were to disappear tomorrow, consumers would simply switch to a competitor and continue on like nothing ever happened. Making Changes : How Brands With Purpose Can Impact the World? So, with all of this doom and gloom, where’s the upside? What can the brands of the world do to stem Special leads this rising tide of consumer dissatisfaction? Well, it’s time to hear and meet the needs of a more informed and marketing-aware public.
One that values brands that make positive contributions Special leads that benefit individuals, society, and the environment. Brands Can Contribute to Genuine Change Collecting data from the world over, the Havas study sought clarity on how brands can have a positive impact on people’s lives. This could range from simple product functionality to improved personal wellbeing or, through a much wider lens, greater contributions to society as a whole. With the data being Special leads gathered during the early months of the COVID-19 pandemic, it’s no surprise that broader cynicism evolved into a much more active distrust of brands, with 71% of people are tired of businesses not making good on their promises.